Boosting Periodical Revenue
Devotees of Cosmopolitan’s love tips might find themselves in a perpetual loop of hope and heartache. Is it just me, or does the magazine’s ‘actionable’ counsel seem to keep us hooked on its pages rather than in each other’s arms? Some might whisper of a ploy to keep us single and endlessly searching, ensuring Cosmo’s glossy pages never gather dust on the newsstands.

Whether it’s true love or true commerce driving these columns, one thing’s for certain: Cosmo knows how to keep us coming back for more..